Deep into the book, Tur recalls the advice of a longtime television journalist, who managed to remain professional on air no matter how angry or tired or sick he felt. Tur is memorable on the contrivances and idiosyncrasies of television journalism. Tur’s imagery is occasionally overdone but she has a knack for breaking down characters and moments. Yet what elevates Unbelievable beyond one more pedestrian campaign memoir is Tur’s skill at capturing the constant indignities of campaign reporting while female, including the worst indignity of all: enduring the fixation of Trump himself. It reads like it was written for her colleagues on the trail, full of insidery reminiscences, professional self-doubt, last-second flights, lousy hotels and gossip about which NBC News embed was making out in a garage with which CNN staffer. Tur recounts her understandable disappointment when she was cut out of coverage of an NBC presidential debate. Unbelievable does capture the competitiveness within network television. But one subject that Tur richly examines is the outrageous sexism of Trump and many of his supporters. Navigating through the book can be confusing. The chronology is purposely jumbled, jumping back and forth from the frenzy of election night to the rest of the campaign and then weaving in short takes from Tur’s personal life. It doesn’t say anything new about Trump and appears to have been dashed off. Unlike two other recent books about the 2016 election, Shattered, by Jonathan Allen and Amie Parnes, which focuses on the dysfunction of the Clinton campaign, and Devil’s Bargain, by Joshua Green, which dissects the relationship between Trump and his Svengali, Steve Bannon, Tur’s account has no juicy insider details. Her parents were daredevil journalists in Los Angeles, hanging out of helicopters, sometimes with their daughter in tow. The more personal story Tur tells in Unbelievable is also compelling. Unbelievable offers a vivid sense of how threatening Trump’s personal insults can feel. By the end of Unbelievable it’s clear how wrong they all were in thinking they could run over 'Little Katy'.

Unbelievable by Katy Tur